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Unfortunate ALT Tags in Email Campaign

October 20, 2009 By 2 Comments

This piece of email marketing from Vocus PR made me smile today.

email bull alt Unfortunate ALT Tags in Email Campaign

You have to wonder if they checked the mailing without the images being shown (default usually). Writing out the full word “Bullet” in the ALT tags is going to take a few seconds longer – but trust me – you give the reader a whole different perspective on the information.

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Comments

  1. Gavin Mitchell says:
    October 21, 2009 at 4:24 pm

    Hah, I got this email too – didn’t notice notice the choice of ALT tags though :)

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