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We finally got the first Global Search Report launched today and I think it’s been well worth the effort. The report profiles 15 countries, giving search engine usage and PPC coverage statistics. The aims of the project were threefold.

  • To raise the profile of markets outside the usual UK/US sphere and promote multilingual marketing. Something we have been doing for some time at
  • To provide this information in a concise, easy to digest format.
  • To be able to take an annual snapshot of international markets which could be used as a point of comparrison each year.

The report has expert commentary on each country from SEM’s already working in each market. Next year we hope to cover twice that number of countries.

Interestingly for me the report highlighted 5 countries where Google was not the market leader, and 8 countries out of the 15 had a local search engine in the 2nd or 3rd place. Although Google has a strong presence internationally they are by no means the only game in town.

In the 2007 report we have covered the following 17 countries:

You can download the report by clicking the link below:

 Download Global Search Report 2007 21 Pages (1.3MB)

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Lead SEO, Group Optimisation at Vodafone. Founder at E3 Business Incubator, a consultancy group helping enterprises and start-ups. Digital strategist and veteran SEO/SEM. Views are my own and not representative of my employer (more).

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