Blueprint for a StumbleUpon Viral

This last weekend saw the launch of the first ever viral for StumbleUpon, the StumbleCard. I watched it unfold, reported on it and in turn became a part of the meme. You can see from the graphic we received 6500+ visitors so far to this post.

Stumblecards: Viral Marketing For StumbleUpon?

Is it just a way of gaining votes within the StumbleUpon system? If so, it seems to be working. The joker card has 94 reviews and counting, while some users are dismissive, many are curious about the ‘game’.