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Facebook Language & Location Targeting Misses the Mark
If Facebook was a country, 500m users would make it the 3rd largest. Some way behind China (1.3bn) and India (1.2m) but comfortably ahead of America (312m). It’s easy to see why this platform has become a central pillar of social media marketing in many markets. However Facebook marketing presents a challenge for international brands, [...]
Industry In Revolt Now Turns On TopSEOs.com
Could a 25-year old SEO expert by the name of Rhea Drysdale have started a revolution in our industry? Her successful fight to save the SEO trademark has renewed interest in others who stand accused of profiteering from the industry. First of these was VerifiedSEO, who attempted to establish a system to verify SEO providers [...]
UK Newspapers To Charge For Content
The Times and Sunday Times announced today their plans to restrict access to paid membership from June. News International, the newspapers’ parent company, announced that readers will be offered a day’s use for £1, or £2 for a week’s subscription. Readers who have a seven-day subscription to the print editions will not be charged extra [...]
Google Global Firefox Plugin
The guys over at RedFly have kindly released a new Firefox plugin to help with international SEO. You can use the Google Global plugin to view PPC and organic results from any set country, region or city around the world. I’ve just added a new search for Russian results, choosing .ru as the Google extension. [...]
Why You Should Always Control Your Content
There’s a sad story in the Guardian today about several leading music blogs being shut down on Blogger.com. It seems they had DMCA notices filled against them and although they attempted to respond to the complaints, Blogger deleted their entire sites. These contained more than four years of archives. “It’s just sad because we were [...]
Google Defines Search Space Not ICANN
ICANN has just delayed the launch of their new Top Level Domain (TLD) extension program, which lets businesses apply for custom extensions such as .shoes, .flowers and .texas. They have cited technical, economic, legal, and policy issues that still need to be resolved. There’s one issue ICANN are unlikely to consider though; how these domains [...]
French Handball Creates Online Reputation Nightmare
Communication has been drastically changed by the Internet. Now world events are commented on within minutes by thousands of users. So when Henry Thierry used the ‘hand of God’ to push them through to French team through to the 2010 WorldCup – millions of comments appeared on the web. In terms of client reputation management [...]
Google Speed Ranking Effect On International SEO
My first thought when hearing that Google are making site speed a ranking factor, was how this would affect International SEO. Hosting infrastructure in the US is large-scale, reliable and often cheaper than local providers in developing countries. The Planet states that 42% of their customers are located in international markets. On the other hand [...]
