Those clever folk over at MailChimp have been carrying out some research using their extensive dataset of user email conversions/purchases. Well, we wondered if we could use this data to say anything about the spending habits of email addresses by … [Read more]
Thomas Cook New Year’s Resolutions Calculator
Posted on January 8, 2013 // Leave a Comment
Thomas Cook has just released an extremely smart piece of content, a New Year's Resolutions Calculator with a twist. The tool allows you to input your vices, then using HTML5/CSS3 it works out what you could save over 3, 6 or 12 months if you choose … [Read more]
Real SEOs Can View Source Code
Posted on January 7, 2013 // 1 Comment
One of the concurrent arguments in this industry, aside from whether the discipline is dead or not, revolves around what skills are essential for a "real" SEO. My opinion is that SEO has returned to being a technical expertise. Practitioners need to … [Read more]
Tumblr Overtakes Blog In Search Volume
Posted on January 7, 2013 // Leave a Comment
An interesting trend, Google Trends is reporting that searches containing the keyword "tumblr" have now overtaken those containing "blog" (Google Trends works on phrase match results). So 2013 is the year that articles give way to … [Read more]
Each Second Of Video Delay Will Loose You 6% Users
Posted on November 20, 2012 // Leave a Comment
A new study entitled "Video Stream Quality Impacts Viewer Behavior" reports that users will begin to abandon your videos if they fail to load in 2 seconds. For every 1 second of further delay you can expect to loose another 6% of users, with a 5 … [Read more]
Pinterest Enables Business Accounts
Posted on November 15, 2012 // Leave a Comment
Caught my eye this week, that Pinterest have just enabled business accounts for users. To date commercial activity was actually against their guidelines. As Liz Gannes over at AllthingsD explains, Aside from being allowed to act commercially, there … [Read more]
Raising Conversion Through Badges
Posted on July 9, 2012 // Leave a Comment
This infographic at Econsultancy created by Monetate suggests that product badges can actually improve conversion rates by as much as 55%, so it’s clearly a sales method that can’t be ignored. I've found this to be true within ecommerce CRO. … [Read more]
Facebook Language & Location Targeting Misses the Mark
Posted on February 8, 2011 // 2 Comments
If Facebook was a country, 500m users would make it the 3rd largest. Some way behind China (1.3bn) and India (1.2m) but comfortably ahead of America (312m). It's easy to see why this platform has become a central pillar of social media marketing in … [Read more]
Industry In Revolt Now Turns On TopSEOs.com
Posted on March 31, 2010 // 6 Comments
Could a 25-year old SEO expert by the name of Rhea Drysdale have started a revolution in our industry? Her successful fight to save the SEO trademark has renewed interest in others who stand accused of profiteering from the industry. First of … [Read more]
UK Newspapers To Charge For Content
Posted on March 26, 2010 // Leave a Comment
The Times and Sunday Times announced today their plans to restrict access to paid membership from June. News International, the newspapers’ parent company, announced that readers will be offered a day’s use for £1, or £2 for a week’s … [Read more]