"Good ideas are not adopted automatically. They must be driven into practice with courageous patience."
- Admiral Rickover

How to Make Seasonal Keyword Heatmaps

I recently had the opportunity to present at the SEJsummit London – a jointly run event between SEJ and SearchMetrics. The event focuses on practical takeaways for in-house and agency marketers. As part of my presentation, I used an example of a Seasonal Keyword Heat Map. Several people at the event and through Twitter asked […]

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How To Set Up Email & SMS Alerts On Robots.txt Changes

If you get a chance try to attend the Twitter chat sessions run by SEMrush, the folk behind the well-known marketing tool. It’s a great way to view crowdsourced Q&As from the marketing community. Last week’s session was run by Ian Lurie, a veteran of the industry. You can see one of the exchanges below […]

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