It’s that time of year again for Marketing Sherpa, the popular marketers guide site, to release their free “Marketing Wisdom” report for the year.

Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool:

* Email campaign segmentation test results
* Search marketing lessons (especially combining PPC and SEO)
* Offline advertising and marketing lessons
* Web site design and landing page lessons
* Business-to-Business marketing campaign lessons
* Office politics and job searching tips for a successful marketing career

Plus, practical tips from ad agency executives and consultants on how to run a healthier business and land new clients.

It’s always an interesting read and well worth the download. In fact it was this report that first got me interested in the Marketing Sherpa web site. You can grab your free copy here.

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