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According to this press release, Marketing Sherpa has just been bought by Marketing Experiments. As Anne Holland, Sherpa Founder, comments –

Who is MEC Labs?

They’ve deliberately flown under the radar for the past five years — so although they conduct cutting-edge, primary research about marketing tactics such as video ads online, search marketing, and A/B email tests, outside of their own 50,000 newsletter readership, many other marketers have not heard of them.

I’ve been a big fan of Marketing Sherpa for years but Anne is right, I hadn’t heard of Marketing Experiments until a few months ago. Since then I’ve enjoyed reading their blog and would certainly recommend it as one to keep track of (RSS feed).

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Lead SEO, Group Optimisation at Vodafone. Founder at E3 Business Incubator, a consultancy group helping enterprises and start-ups. Digital strategist and veteran SEO/SEM. Views are my own and not representative of my employer (more).

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