According to this press release, Marketing Sherpa has just been bought by Marketing Experiments. As Anne Holland, Sherpa Founder, comments –
Who is MEC Labs?
They’ve deliberately flown under the radar for the past five years — so although they conduct cutting-edge, primary research about marketing tactics such as video ads online, search marketing, and A/B email tests, outside of their own 50,000 newsletter readership, many other marketers have not heard of them.
I’ve been a big fan of Marketing Sherpa for years but Anne is right, I hadn’t heard of Marketing Experiments until a few months ago. Since then I’ve enjoyed reading their blog and would certainly recommend it as one to keep track of (RSS feed).
