Marketing Sherpa sold to MEC Labs

According to this press release, Marketing Sherpa has just been bought by Marketing Experiments. As Anne Holland, Sherpa Founder, comments

Who is MEC Labs?

They’ve deliberately flown under the radar for the past five years — so although they conduct cutting-edge, primary research about marketing tactics such as video ads online, search marketing, and A/B email tests, outside of their own 50,000 newsletter readership, many other marketers have not heard of them.

I’ve been a big fan of Marketing Sherpa for years but Anne is right, I hadn’t heard of Marketing Experiments until a few months ago. Since then I’ve enjoyed reading their blog and would certainly recommend it as one to keep track of (RSS feed).

Nick Wilsdon is the Head of Content and Media at iProspect UK, part of the Densu Aegis Network. He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

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