If you think this topic just addresses those with obvious disabilities then think again – accessible web sites let every visitor use your web site more intuitively. Quite simply that translates into more sales.

From my own experience, accessible sites are also kinder on the dumbest, simplest user out there – the search engine spider. As a marketing consultant, which I know most of you are, these techniques are valuable additions to your skillset. On several occassions as a consultant they have supported my arguments for web site changes.

These days serious companies ask for accessibly guidelines to be met and knowledge in this area gives you an edge over the competition.

The British Standards Institution (BSI) has now released their guide free of charge for download in PDF or Word format. (previously £30/$60):

PAS 78: a guide to good practice in commissioning accessible websites

PAS 78: A guide to good practice in commissioning accessible websites’ is for those responsible for commissioning or maintaining public-facing websites and web-based services.

If you are looking for a primer on the subject then I would strongly recommend this powerpoint presentation on web site accessibility by Andy Budd.

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