Facebook Language & Location Targeting Misses the Mark

If Facebook was a country, 500m users would make it the 3rd largest. Some way behind China (1.3bn) and India (1.2m) but comfortably ahead of America (312m). It’s easy to see why this platform has become a central pillar of social media marketing in many markets. However Facebook marketing presents a challenge for international brands, Continue reading →

French Handball Creates Online Reputation Nightmare

Communication has been drastically changed by the Internet. Now world events are commented on within minutes by thousands of users. So when Henry Thierry used the ‘hand of God’ to push them through to French team through to the 2010 WorldCup – millions of comments appeared on the web. In terms of client reputation management Continue reading →

Using Network Features On Sphinn

In this post, I wanted to show you one of the useful additions to the new Sphinn platform; networking. This feature lets you filter the articles on the site to submitters you trust and want to follow. Underneath each submission there is an add button, as you see below. Click this to add this person Continue reading →

Twitter Debutes In Dilbert

AFAIK this is a first time Twitter has appeared in the world of Dilbert. Goes to show how far the service is progressing into the mainstream. A recent report by eMarketer suggests that Twitter user numbers could exceed 26m in the US alone. Global estimates have been put at 35-45m current users. Even with the Continue reading →

12 Defensive Steps To Secure Your Sites & Income

It’s easy to avoid disasters with hindsight and hopefully 10yrs as a domain registrar, web producer and marketer has given me some. In my opinion, here are 12 defensive steps which you should take right now. 1. Ensure Your Domains Have Accurate WHOIS records Sounds simple but you wouldn’t believe how many domain registrations have Continue reading →

WhosTalkin: New Social Search Tool Launched

WhosTalkin is a new search engine for the social media landscape. It searches across 40+ popular social media applications, providing in depth results not usually seen in the mainstream search engines. In their own words: WhosTalkin.com is a social media search tool that allows users to search for conversations surrounding the topics that they care Continue reading →

Twitter Define Rules on Spam and Commercial Usage

Twitter has released their most detailed guidelines yet on what they consider spam within their system. Commercial users take note. Although they emphasise that commercial or promotional use of Twitter is allowed the following activities may be considered spam and result in account suspension. 1. Following other accounts in order to gain attention to your Continue reading →

Jaiku Moves To Google Servers: Open To All

Jaiku have finally completed their much anticipated move to the Google App Engine. They have also moved the platform out of its closed status and given existing users an unlimited number of invitations. This email was sent out a few minutes ago: We’ve been working on the Jaiku service over the weekend after finding an Continue reading →

SocialMedian Review: First Impressions Of The Next Big Thing

What is SocialMedian.com? From Mashable.com: You can follow different topical news groups – which are a collection of activities from people interested in the same topic (called News Networks) – or subscribe to updates from other users (called Newsmakers). On your homepage, you can then filter between the activities in your News Networks and the Continue reading →

Check Your Feeds: Latest WordPress 2.5x Blanks RSS

Sorry if it’s seemed a bit quiet round here recently. The latest WordPress versions 2.5.0/2.5.1 have a bug which kills off some RSS addresses. If you look at the feed URL in a browser it will have no posts there or errors. It may have done the same to your blog too, so have a Continue reading →