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Arena Media/Havas will be running a free SEO Seminar on 6th June in London, at the Soho Hotel entitled, “How SEO Can Fuel And Be Fueled By All Your Other Marketing Activities“. I’ll be speaking along with Ian Bowden (Arena Media), Kevin Thiele (SearchMetrics) and Richard Bettinson (Three). There are a couple of places left, [...]
Amazon, Starbucks and Google are hitting the press this week again for their UK tax arrangements. Amazon UK pays £2.4m tax on total annual sales of £4.2bn, which accounts for 25% of all books and 90% of all e-books sold in the UK. In a time of austerity, this hasn’t gone down well. Not least [...]
Unfortunately I missed the Google’s Sets Project, one of the first outputs from Google Labs that helped build sets based on a few key values. For instance, a set of “red, green, yellow” would yield more colours. The project was discontinued in 2011 but luckily it still lives on as a function in Google spreadsheets. [...]
After their spectacular fall from grace, due to the purchase of too many paid-link advertorials, it seems Google has lifted much of the penalty they applied to Interflora.co.uk. No doubt eyebrows within the SEO community will be raised at the speed of their recovery. As you can see from my analysis below, kindly supplied by [...]
Google has announced, what is being described by many commentators as one of the most fundamental changes to Adwords in years. There has been widespread coverage of the Enhanced Campaigns from industry PPC specialists but what does this update mean for organic search and SEO? Moving Forward On Both Indexes Adwords is the commercial core [...]
My good friend Joost and others have uncovered a treasure trove of Local Business sub-type schema, from Dentists and Hotels to Plumbers and Nightclubs. The LocalBusiness schema is quite interesting in itself, you can use it to indicate if the business is a branch of a larger organisation, the opening days/hours, currency and payment types [...]
I really enjoyed hearing +PierreFar discuss Google Recommendations for Mobile Websites at the SearchLondon conference this week. The document he authored has become an invaluable resource on the topic, so if by some chance you haven’t studied this in depth, go do it now. Right, you’re back. Well one of the interesting points raised in [...]
Not sure if this is just my network, but recently my Google+ feed has definitely improved. Over the weekend, a thread about improving website speed encouraged some really useful contributions. Scott True kicked things off with this question. Andrew Shortland started off with some basic advice. Use caching. If you have a WordPress blog, I [...]
One of the concurrent arguments in this industry, aside from whether the discipline is dead or not, revolves around what skills are essential for a “real” SEO. My opinion is that SEO has returned to being a technical expertise. Practitioners need to move beyond core (on-page) SEO into an increasing number of specialist areas, such [...]
An interesting trend, Google Trends is reporting that searches containing the keyword “tumblr” have now overtaken those containing “blog” (Google Trends works on phrase match results). So 2013 is the year that articles give way to lolcat/planking/owling pictures? We certainly seem to be moving towards a more visual Internet experience; the picture sharing site Pinterest [...]
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