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Entries Tagged as 'Email Marketing'

Unfortunate ALT Tags in Email Campaign

October 20th, 2009 · 2 Comments

This piece of email marketing from Vocus PR made me smile today.

You have to wonder if they checked the mailing without the images being shown (default usually). Writing out the full word “Bullet” in the ALT tags is going to take a few seconds longer – but trust me – you give the reader a [...]

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Tags: Email Marketing

What Everybody Ought to Know About SPF Records

June 17th, 2008 · 5 Comments

Hopefully you’ve already heard of SPF records, one of the new ways to fight spam across the internet. When a mail server receives an email it can check the DNS zone of the sending domain for a SPF record. That will tell them if the email did indeed come from that domain name, using an [...]

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Tags: E-commerce · Email Marketing · Technical

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