Thomas Cook has just released an extremely smart piece of content, a New Year’s Resolutions Calculator with a twist. The tool allows you to input your vices, then using HTML5/CSS3 it works out what you could save over 3, 6 or 12 months if you choose to keep your resolution. The clever twist is that [...]

Caught my eye this week, that Pinterest have just enabled business accounts for users. To date commercial activity was actually against their guidelines. As Liz Gannes over at AllthingsD explains, Aside from being allowed to act commercially, there are a few more benefits to being a business user: Verification badges, buttons and widgets to try to [...]

This infographic at Econsultancy created by Monetate suggests that product badges can actually improve conversion rates by as much as 55%, so it’s clearly a sales method that can’t be ignored. I’ve found this to be true within ecommerce CRO. Look especially at schemes which install trust in the user, such as SSH site-seals, Truste [...]

If Facebook was a country, 500m users would make it the 3rd largest. Some way behind China (1.3bn) and India (1.2m) but comfortably ahead of America (312m). It’s easy to see why this platform has become a central pillar of social media marketing in many markets. However Facebook marketing presents a challenge for international brands, [...]

Communication has been drastically changed by the Internet. Now world events are commented on within minutes by thousands of users. So when Henry Thierry used the ‘hand of God’ to push them through to French team through to the 2010 WorldCup – millions of comments appeared on the web. In terms of client reputation management [...]

In this post, I wanted to show you one of the useful additions to the new Sphinn platform; networking. This feature lets you filter the articles on the site to submitters you trust and want to follow. Underneath each submission there is an add button, as you see below. Click this to add this person [...]

AFAIK this is a first time Twitter has appeared in the world of Dilbert. Goes to show how far the service is progressing into the mainstream. A recent report by eMarketer suggests that Twitter user numbers could exceed 26m in the US alone. Global estimates have been put at 35-45m current users. Even with the [...]