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Nick Wilsdon

Nick Wilsdon is the Head of Content and Media at iProspect UK, part of the Densu Aegis Network. He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

Google Launches New Google Partners with Free Exams

Google Partner Logo

From September 30th Google will replace the Google Certification Program, introduced in 2010 with a new Google Partners program. Partners will include improvements that make it more meaningful for agencies to get certified in Google advertising solutions like Adwords. According to the email Google have just sent me, the key points are: How this will […]

Planning Blog Posts with the New Google Analytics App


Top marks to the Google Analytics team on their recent update to the GA Android App. The interface has been completely reworked and they have substantially increased the data available. One of my favourite features is the Content widget showing page view frequency by day/hour. There have been many studies on the best day/time to […]

Places Available For Free SEO Seminar 6th June in London


Arena Media/Havas will be running a free SEO Seminar on 6th June in London, at the Soho Hotel entitled, “How SEO Can Fuel And Be Fueled By All Your Other Marketing Activities“. I’ll be speaking along with Ian Bowden (Arena Media), Kevin Thiele (SearchMetrics) and Richard Bettinson (Three). There are a couple of places left, […]

Consumers Turn On Amazon Over UK Tax Avoidance


Amazon, Starbucks and Google are hitting the press this week again for their UK tax arrangements. Amazon UK pays £2.4m tax on total annual sales of £4.2bn, which accounts for 25% of all books and 90% of all e-books sold in the UK. In a time of austerity, this hasn’t gone down well. Not least […]

Using Google Sets To Generate Blogger Lists


Unfortunately I missed the Google’s Sets Project, one of the first outputs from Google Labs that helped build sets based on a few key values. For instance, a set of “red, green, yellow” would yield more colours. The project was discontinued in 2011 but luckily it still lives on as a function in Google spreadsheets. […]

Interflora Back in Google Recovering From Ban


After their spectacular fall from grace, due to the purchase of too many paid-link advertorials, it seems Google has lifted much of the penalty they applied to No doubt eyebrows within the SEO community will be raised at the speed of their recovery. As you can see from my analysis below, kindly supplied by […]

Google Releases Free Analytics Dashboards, Advanced Segments and Custom Reports


Google has released a series of Google Analytics Dashboards, Advanced Segments and Custom Reports at their new website, the Google Analytics Solution Gallery. You select the dashboard, segment or custom report that interests you from the drop-down menus, and provided you are currently logged into your GA account, this is a one-click install. Obviously this […]

Top 100 Guerrilla Social Media Marketing Firms and Consultants 2013


Robert Kim, Investor and writer for Forbes and FastCompany, has put together a list of The Top 100 Guerrilla Social Media Marketing Firms and Consultants 2013. It’s an interesting collection of internet professionals and thought-leaders from different disciplines. I’m flattered that Robert has included me on the list, I can see industry collegues I know […]

SEO Perspective On Google Enhanced Campaigns


Google has announced, what is being described by many commentators as one of the most fundamental changes to Adwords in years. There has been widespread coverage of the Enhanced Campaigns from industry PPC specialists but what does this update mean for organic search and SEO? Moving Forward On Both Indexes Adwords is the commercial core […]

135+ Schema or Microformats For Local Business Rich Snippets


My good friend Joost and others have uncovered a treasure trove of Local Business sub-type schema, from Dentists and Hotels to Plumbers and Nightclubs. The LocalBusiness schema is quite interesting in itself, you can use it to indicate if the business is a branch of a larger organisation, the opening days/hours, currency and payment types […]