Ask Gives Users Search Records Opt-Out

A growing number of people out there are starting to feel uncomfortable about the search records that are kept by the search engines, Google in particular. Even though Google have reduced the time they keep this information, and stressed that they will make it anonomous, the infamous AOL data leak last year showed that users could be identifed from searches alone. It seems Ask have taken note of this opportunity and have developed a new privacy tool.

With AskEraser, users can instantly request that their search results not be retained, and if they do so, some sort of marker pops up on their search result pages, indicating that their privacy is indeed being protected. The tool will reach the U.S. and the UK “by the end of the year,” hitting other countries early next.

Nick Wilsdon is the Head of Content and Media at iProspect UK, part of the Densu Aegis Network. He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

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