About.com Ad-Only Network Shocker

Well hardly. I remember Aaron pointing out last May a case where About.com had managed to cover what little content they did have, with an advert. At the time we talked about the tipping balance of the site – at what point do we consider that the articles are only there to support the adverts?

Well that point came for me today. I was looking for a review on Pocket PCs, About.com duly popped up on the first page SERPs. When I visited the page, it was 100% advertising!

Not even a pretense of an article, a hint of a review on that page. Has About.com, now owned by the New York Times, taken the final step in becoming a fully fledged Ad-Only Network or was I just unlucky? And does anyone has any tips on buying a Pocket PC? :)

about 01 About.com Ad Only Network Shocker

Comments

  1. Cody says:

    Yeah, its the CustomiseGoogle extension. Good for many things.

    Google personal search allows you to delete search results as well. Two problems though: first, it only works when I am logged in and second it doesnt remove the whole domain, at most its a whole subdomain if I remember correctly.

  2. That is unbelievable. Well, not unbelievable, but really stinky.

  3. Nick says:

    Is that using the CustomiseGoogle FF extension? I’ve heard good things about that but still not taken it for a test drive. I guess the old-school SEO in me finds the idea of surfers personalising their results a little disturbing ;)

  4. Cody says:

    It is for this reason that I have a filter installed that removes about.com completely from my Google results, as well as an adblock entry that merely says *.about.com/*.

    I have considered the site useless trash for years now.

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