ICANN has just delayed the launch of their new Top Level Domain (TLD) extension program, which lets businesses apply for custom extensions such as .shoes, .flowers and .texas. They have cited technical, economic, legal, and policy issues that still need to be resolved. There’s one issue ICANN are unlikely to consider though; how these domains Continue reading →
Google Speed Ranking Effect On International SEO
My first thought when hearing that Google are making site speed a ranking factor, was how this would affect International SEO. Hosting infrastructure in the US is large-scale, reliable and often cheaper than local providers in developing countries. The Planet states that 42% of their customers are located in international markets. On the other hand Continue reading →
Unfortunate ALT Tags in Email Campaign
This piece of email marketing from Vocus PR made me smile today. You have to wonder if they checked the mailing without the images being shown (default usually). Writing out the full word “Bullet” in the ALT tags is going to take a few seconds longer – but trust me – you give the reader Continue reading →
Google Adding In-Page Navigation Links in SERPs
Google seems to be including in-page navigation links within their SERPs, most likely as part of their strategy to show the user as much info as possible about the destination page before they click through. We’ve seen this strategy in action with the site search box that is added below the SERP entry. John Andrew’s Continue reading →
