I recently had the opportunity to present at the SEJsummit London – a jointly run event between SEJ and SearchMetrics. The event focuses on practical takeaways for in-house and agency marketers. As part of my presentation, I used an example of a Seasonal Keyword Heat Map. Several people at the event and through Twitter asked […]
"Advertising agencies may come up with the best brand ideas but big brand ideas are not always best expressed through advertising"