Arena Media/Havas will be running a free SEO Seminar on 6th June in London, at the Soho Hotel entitled, "How SEO Can Fuel And Be Fueled By All Your Other Marketing Activities". I'll be speaking along with Ian Bowden (Arena Media), Kevin Thiele … [Read more]
Consumers Turn On Amazon Over UK Tax Avoidance
Posted on May 18, 2013 // Leave a Comment
Amazon, Starbucks and Google are hitting the press this week again for their UK tax arrangements. Amazon UK pays £2.4m tax on total annual sales of £4.2bn, which accounts for 25% of all books and 90% of all e-books sold in the UK. In a time of … [Read more]
Using Google Sets To Generate Blogger Lists
Posted on March 19, 2013 // 1 Comment
Unfortunately I missed the Google's Sets Project, one of the first outputs from Google Labs that helped build sets based on a few key values. For instance, a set of "red, green, yellow" would yield more colours. The project was discontinued in 2011 … [Read more]
Interflora Back in Google Recovering From Ban
Posted on March 4, 2013 // 5 Comments
After their spectacular fall from grace, due to the purchase of too many paid-link advertorials, it seems Google has lifted much of the penalty they applied to Interflora.co.uk. No doubt eyebrows within the SEO community will be raised at the speed … [Read more]
Google Releases Free Analytics Dashboards, Advanced Segments and Custom Reports
Posted on February 10, 2013 // 1 Comment
Google has released a series of Google Analytics Dashboards, Advanced Segments and Custom Reports at their new website, the Google Analytics Solution Gallery. You select the dashboard, segment or custom report that interests you from the drop-down … [Read more]
Top 100 Guerrilla Social Media Marketing Firms and Consultants 2013
Posted on February 10, 2013 // 1 Comment
Robert Kim, Investor and writer for Forbes and FastCompany, has put together a list of The Top 100 Guerrilla Social Media Marketing Firms and Consultants 2013. It's an interesting collection of internet professionals and thought-leaders from … [Read more]
SEO Perspective On Google Enhanced Campaigns
Posted on February 7, 2013 // Leave a Comment
Google has announced, what is being described by many commentators as one of the most fundamental changes to Adwords in years. There has been widespread coverage of the Enhanced Campaigns from industry PPC specialists but what does this update mean … [Read more]
135+ Schema or Microformats For Local Business Rich Snippets
Posted on January 26, 2013 // Leave a Comment
My good friend Joost and others have uncovered a treasure trove of Local Business sub-type schema, from Dentists and Hotels to Plumbers and Nightclubs. The LocalBusiness schema is quite interesting in itself, you can use it to indicate if the … [Read more]
Google Rewards Responsive Web Design For Mobile
Posted on January 25, 2013 // 3 Comments
I really enjoyed hearing +PierreFar discuss Google Recommendations for Mobile Websites at the SearchLondon conference this week. The document he authored has become an invaluable resource on the topic, so if by some chance you haven't studied this in … [Read more]
Expert Tips on Increasing Website Speed
Posted on January 21, 2013 // 1 Comment
Not sure if this is just my network, but recently my Google+ feed has definitely improved. Over the weekend, a thread about improving website speed encouraged some really useful contributions. Scott True kicked things off with this … [Read more]