I recently had the opportunity to present at the SEJsummit London – a jointly run event between SEJ and SearchMetrics. The event focuses on practical takeaways for in-house and agency marketers. As part of my presentation, I used an example of a Seasonal Keyword Heat Map. Several people at the event and through Twitter asked […]
"Adapt the technique to your idea, not your idea to the technique"
- Bill Bernbach
If you get a chance try to attend the Twitter chat sessions run by SEMrush, the folk behind the well-known marketing tool. It’s a great way to view crowdsourced Q&As from the marketing community. Last week’s session was run by Ian Lurie, a veteran of the industry. You can see one of the exchanges below […]