ICANN has just delayed the launch of their new Top Level Domain (TLD) extension program, which lets businesses apply for custom extensions such as .shoes, .flowers and .texas. They have cited technical, economic, legal, and policy issues that still need to be resolved. There’s one issue ICANN are unlikely to consider though; how these domains [...]
Continue reading "Google Defines Search Space Not ICANN"Google Defines Search Space Not ICANN
Nick Wilsdon · November 30th, 2009
French Handball Creates Online Reputation Nightmare
Nick Wilsdon · November 20th, 2009
Communication has been drastically changed by the Internet. Now world events are commented on within minutes by thousands of users. So when Henry Thierry used the ‘hand of God’ to push them through to French team through to the 2010 WorldCup – millions of comments appeared on the web.
In terms of client reputation management this [...]
Continue reading "French Handball Creates Online Reputation Nightmare"Google Speed Ranking Effect On International SEO
Nick Wilsdon · November 16th, 2009
My first thought when hearing that Google are making site speed a ranking factor, was how this would affect International SEO.
Hosting infrastructure in the US is large-scale, reliable and often cheaper than local providers in developing countries. The Planet states that 42% of their customers are located in international markets. On the other hand [...]
Using Network Features On Sphinn
Nick Wilsdon · November 12th, 2009
In this post, I wanted to show you one of the useful additions to the new Sphinn platform; networking. This feature lets you filter the articles on the site to submitters you trust and want to follow.
Underneath each submission there is an add button, as you see below. Click this to add this person [...]
Unfortunate ALT Tags in Email Campaign
Nick Wilsdon · October 20th, 2009
This piece of email marketing from Vocus PR made me smile today.
You have to wonder if they checked the mailing without the images being shown (default usually). Writing out the full word “Bullet” in the ALT tags is going to take a few seconds longer – but trust me – you give the reader a [...]
Continue reading "Unfortunate ALT Tags in Email Campaign"Twitter Debutes In Dilbert
Nick Wilsdon · October 4th, 2009
AFAIK this is a first time Twitter has appeared in the world of Dilbert. Goes to show how far the service is progressing into the mainstream. A recent report by eMarketer suggests that Twitter user numbers could exceed 26m in the US alone. Global estimates have been put at 35-45m current users. Even with the [...]
Continue reading "Twitter Debutes In Dilbert"Google Adding In-Page Navigation Links in SERPs
Nick Wilsdon · September 11th, 2009
Google seems to be including in-page navigation links within their SERPs, most likely as part of their strategy to show the user as much info as possible about the destination page before they click through. We’ve seen this strategy in action with the site search box that is added below the SERP entry. John Andrew’s [...]
Continue reading "Google Adding In-Page Navigation Links in SERPs"12 Defensive Steps To Secure Your Sites & Income
Nick Wilsdon · April 8th, 2009
It’s easy to avoid disasters with hindsight and hopefully 10yrs as a domain registrar, web producer and marketer has given me some. In my opinion, here are 12 defensive steps which you should take right now.
1. Ensure Your Domains Have Accurate WHOIS records
Sounds simple but you wouldn’t believe how many domain registrations have been made [...]
WhosTalkin: New Social Search Tool Launched
Nick Wilsdon · November 7th, 2008
WhosTalkin is a new search engine for the social media landscape. It searches across 40+ popular social media applications, providing in depth results not usually seen in the mainstream search engines. In their own words:
WhosTalkin.com is a social media search tool that allows users to search for conversations surrounding the topics that they care about [...]
After Hours PubCon Conference Events
Nick Wilsdon · November 5th, 2008
There’s nothing more annoying that constant reminders about events you are not planning to attend, so for my readers who are not going to PubCon, I apologise.
However if you are planning on hitting Vegas next week, I’d like to meet you so here’s a list of the available out-of-hours events to date. I’ll try and [...]
Nick Wilsdon is the CTO of 

